❔ A question I get a lot about Mytus is who am I, and why am I not front and center on Mytus.co?
👋 I’m not trying to hide. Hi, my name is Sarah, I’m a mom of three who left her corporate job to raise kids, learned to code and started building Mytus as a side project.
🚫 But Mytus isn’t about me, and I don’t want to be an influencer helping others buy from brands that I like. There’s already lots of amazing people doing that in the world.
I want consumers to choose brands based on what story they like, whatever story that may be.
🌱 Like sustainability? We’ve got tags for that. Sustainable materials, zero waste, locally sourced, fair trade, carbon offsetting, recycling program…
🚀 Like really cool business stories? We’ve got tags for that. Crowdfunded, Certified B Corp, PE/VC Funded, NGO/Nonprofit, bootstrapped…
🏋️♀️ Passionate about founder stories? We’ve got tags for that. Family business, female founder, BIPOC founder, mompreneur, Side hustle…
🏭 Want to know your stuff is ethical? We’ve got tags for that. Made in USA, fair trade, better factories, employing the vulnerable, hand/artisan made…
👩💻 Mytus is me organizing and making these brand stories easily discoverable for whoever wants to discover them, at scale. I’m building in public here and learning as I go. Feedback extremely welcome on how I can do this best for brands and consumers.
📈 Further to this mission, I want to see Mytus become less about me writing the stories and tags, which is super limiting in terms of what I discover/have capacity for. I want brands (and maybe consumers too?) to submit stories and tag them. I’m working on some new features to make this more scaleable. More to come.
☀️ Have a lovely day.
